About me

Hi, I'm Liubov, an experienced and passionate Senior UX/UI Designer based in Berlin, Germany.

I have over 15 years of experience in design management, product design and graphic design. I have a lot of experience in creating complex B2B/B2C products and design systems from scratch in a large company and startups. Creating comfortable and user-friendly interfaces. I'm involved in all stages of development: from gathering requirements to discussing the final functionality with the product team.

My superpowers are empathy, focus, and curiosity, which help me create truly thoughtful, user-centric, and impactful products that drive engagement, efficiency, and business growth.

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Empathy

Empathy allows me to connect

with both users and teams, deeply understanding their needs

and delivering thoughtful, user-centric solutions that blend aesthetics, functionality, and efficiency.

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Focus

Focus helps identify strategic priorities and turn them into scalable solutions. I’m involved in every stage — from ideation to final functionality — to ensure every detail is well-thought-out and aligned with business goals.

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Curiosity

Curiosity drives me to continuously explore and learn. Whether it's user research, mastering new design techniques, or fostering team growth, I am always seeking ways

to improve and find the best solutions.

Aside from design

I blog about indoor plants and space landscaping. Through the blog, I maintain my graphic design and word processing skills. I'm also growing in video content creation. And increasingly, I'm incorporating new artificial intelligence tools into my workflow to improve it and speed up the development process.